Since October 2022 Softline has been operating under the brand name Noventiq.

There is an app we use all the time, that is Google Maps. Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves. We’re all familiar with Google Maps in our personal lives, and we also unknowingly use it indirectly, built into other services, thanks to the several business solutions of Google Maps Platform. Google Maps Platform has the coverage, accuracy, and infrastructure to provide your business with the dynamic maps, routes, or places product your company need.

Google Maps Platform is one of the most powerful toolboxes for bringing location intelligence into your business workflows. It gives developers access to useful APIs for specific location-based functions combined with Google’s detailed places and base map data. It is fast and reliable because the Platform takes advantage of the performance and scalability of Google Cloud. It provides the best user experiences because of user familiarity with Google’s base map cartography and map features. Google’s API-driven approach makes it easy to deploy high performance and highly scalable maps and mapping functions into your applications.

The Google Maps API allows individual, enterprise, and business customers to leverage the power of three distinct products into their website, app or interface, these are:

• Google Maps
• Google Routes
• Google Places

Google Maps

By means of Maps solution, developers can easily form static or interactive maps and embed them into websites or apps. All maps can be styled with custom images, markers and more. Street View and high-resolution satellite imagery also allow you to create more engaging experiences with additional details. With over 25 million updates from over 1000 sources every day, Google Maps have the up-to-date information your users need.

Google Routes

Google Routes can help in providing reliable directions almost anywhere in the world. It helps your users find the best way to get from A to Z with comprehensive data and real-time traffic showing transit, biking, driving, and walking routes. You can create efficient routes for up to 25 waypoints, also use predictive traffic models to plan ahead, keeping your workers out of slowdowns and decreasing late deliveries.

Google Places

Google Places helps users discover the world, with rich location data for over 100 million places. It is used to provide users data on location names, addresses, ratings, reviews, contact information, and atmosphere. All the places can be identified with the help of real-time signals like time of day or user location.

Besides the powerful location intelligence tools, Google Maps Platform has several other features. Google Maps Platform receives 25 million updates every day and provides location data for 99% of the world, and it is in tight integration with Google Cloud Platform. It scales to match your needs, meanwhile you pay only for what you use and you can even set daily quotas to protect against unexpected increases. As well as supporting GPS tracking, Google Maps offers geolocation, triangulating from WiFi, cell towers and beacons. Google also provides you other solutions together with Google Maps Platform and Google Cloud Platform such as Ridesharing that allows you to integrate Google Maps directly into your ridesharing app to decrease navigation friction for your drivers and improve wait times for your customers. Gaming solution lets you create immersive, real-world games with millions of customizable 3D structures, up-to-date global data, and seamless integration with Unity, while Asset Tracking solution enables companies to improve business efficiencies by locating vehicles and assets in real time, visualizing where assets have traveled, and routing vehicles with complex trips.

Ask for Softline’s Google team to find out how Google Maps Platform can help you to strengthen your business. Google experts at Softline provides you full services and assistance, including consulting, advisory, implementation, customer service, continuous updates. With Softline you will use what you really need.